Foods & ShopsKnow Before You Go: Food & Shopping
Hinoemata Village is blessed with rich nature and clean flowing water, but surprisingly, it is not suitable for producing rice—the staple food of Japan.
As a result, buckwheat flour, the main ingredient for soba noodles, is the village’s primary agricultural product. Through dining experiences, we hope you can appreciate how the difficulty of rice cultivation and heavy winter snowfall have shaped the village’s unique food culture.
We recommend that foreign tourists try tachi-soba (hand-cut buckwheat noodles) firsthand. Please also be sure to check out other dining establishments. Pay special attention to their opening hours. Additionally, since orders must be placed verbally, please make sure to have a translation app ready.
Please note that the restaurant will close once the soba is sold out.
Restaurants List (Japanese)：
The landlady herself sun-dries the whole buckwheat and quickly mills it to make hand-cut soba noodles without any binding agents. Seasonal handmade dishes, Katsudon(pork cutlet & egg rice bowl) and Set meals are also recommended.
Closed on Thursdays; open only for lunch from 11:00 AM to 2:00 PM.
Open for lunch from 11:00 AM and closes when the soba runs out.
Founded in the 5th year of the Meiji era (1872). Famous for its tachi-soba, noodles cut as if slicing cloth with a knife. Made from 100% Aizu native buckwheat flour, these thin noodles are known for their smooth texture. Local fish (char) and vegetable tempura are also available.
Open for lunch only, from 11:00 AM to 3:00 PM and closes when the soba runs out.
Known for its tachi-soba made with 100% locally sourced buckwheat flour, ground on a stone mill, this establishment has experience being featured in magazines and on TV. Ramen is also popular menu.
Open for lunch from 11:00 AM and closes when the soba runs out.
In addition to tachi-soba, the menu offers a wide variety of dishes featuring seasonal ingredients. The restaurant opens at 11:00 AM for lunch, and closing times vary depending on the season—please refer to the link for details.
Since there are no convenience stores or large supermarkets in Hinoemata Village, you will need to rely on local shops within the village for snacks and daily necessities. Upon arrival, it is advisable to check the opening hours and locations of these stores to feel more secure.
With a selection of groceries, this place serves as a substitute for a convenience store, where you can find most ingredients and daily necessities for camping or cooking. An ATM is also available, but please note that cards from overseas brands cannot be used.
*Next to the tourism association, Yamodo-ya the souvenir shop offers a variety of local specialty crafts and foods, such as wooden crafts and maitake mushroom chips.
There is also a traditional shop near the Hinoemata central bus stop that sells alcoholic beverages, snacks, and daily necessities, making it convenient for early morning or evening purchases.
Shops (Japanese)︓
At the ATM inside Hinoemata Post Office, cards bearing any of the following brands.
VISA, PLUS, MasterCard, Maestro, Cirrus, JCB, China UnionPay, and DISCOVER.
Inquiry for International Traveler (English or Japanese)
If you have any questions or concerns before your visit,
please feel free to contact the Oze Hinoemata Onsen Tourism Association from link below.
